The word “hunter” carries a lot of baggagejeff-hubbard-bio-pic-crop, says Jeff Hubbard. So does the word “environmentalist.” He says the two groups should get past labels and recognize that their interests are actually aligned. “Nobody wants to see animals proliferate and be healthy and be sustainable more than those who directly consume them.”

Jeff sees a similarly false conflict between conservationists and ranchers. His work in ranch real estate puts him in regular contact with people who work the land and want to see it protected. “Most ranchers understand that their product is a renewable resource and it’s in their best interest to take care of that resource, whether it’s through sound farming or grazing practices,” he says. “Sustainable farming practices are good for the overall environment — the birds, mammals, and insects — but they’re also good for the bottom line.”

Jeff’s love affair with nature started in his native Georgia, but it came of age in the West. He was drawn to the big, wild places and dramatic scenery. “You go east of the Mississippi and you just don’t have places like that,” he explains. It was another avid hunter, Teddy Roosevelt, who recognized that there is a special landscape out in the West. Jeff says the former president, “understood that this land is unique, special and scarce, and it needs to be protected.”

But to protect the West, Jeff says, we’ll have to put aside our differences and recognize that we have more in common than we may realize. Whether the hunter, the environmentalist or the farmer. “The end game of the rancher or farmer is no different than the conservationist,” he says. “Their interests are aligned and we need to forge ahead with that alliance.”